The Role of Advertisement

[12-15 15:21:24]   来源：http://www.wenxue9.com  英语作文   阅读：8327次

概要： The Role of AdvertisementAdvertisement has been called “the voice of business”, for it announces new products and describes new uses and improved features of familiar ones. It seeks to make people know the things they need and to make them want to buy these things, and it tells what products or services are on the market, and how they can be obtained①.The advertisement plays a vital② role in the spread-out and flow of goods. It puts up a bridge between factories or companies and shops

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 The Role of Advertisement Advertisement has been called “the voice of business”, for it announces new products and describes new uses and improved features of familiar ones. It seeks to make people know the things they need and to make them want to buy these things, and it tells what products or services are on the market, and how they can be obtained①.
The advertisement plays a vital② role in the spread-out and flow of goods. It puts up a bridge between factories or companies and shops, or stores and customers. Either side of them has no difficulty in finding cooperative partners.
Advertisements lead to improving products by stimulating competition③. Through advertisements, companies selling the same or similar products try to win each other for the attention of the buyers. The competition forces companies to improve their products so that people will buy them.
Advertisements can also lower the prices of products by creating the mass demand, or mass markets that help support mass production. Mass production lowers the costs of manufacturing④, and then the manufacturer can lower his selling prices. As a result, customers  will buy commodities⑤ at cheap prices. 【词语解释】
①obtain[+b'tein] v．获得；得到
②vital['vaitl] a．极其重要的；必不可少的
③stimulate competition['stimjuleit ?k&mpi'tiM+n] 刺激竞争
④manufacture[?m$nju'f$ktM+] v．（大量）制造；加工
⑤commodity[k+'m&d+ti] n．日用品；商品  
 延伸阅读——英语作文写作技巧  ( 1）注意篇章结构，合理布局  　　开始部分：说出文中的要点、核心问题。  　　正文部分：围绕主题开展叙述、讨论。  　　结尾部分：对全文的总结和概括。  　　要做到全文中心突出、段落之间必须是有机地联系，内容完整、连贯。前后呼应，祛除与主题无关的内容。 　　（2）确定主题句  　　主题句是对全文的概括，是文章的主旨。它能在文章中起到“画龙点睛”的作用。通常主题句出现 在一篇文章的开头，而后，全文对主题句所提出的内容进行解释，扩展。  　　写主题句应注意以下几点：  　　①归纳出你要写的文章的几个要点  　　②提炼出一句具有概括性的话  　　③主题句应具有可读性，抓住、吸引读者。         The Role of Advertisement

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